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Privacy policy

This Privacy Policy and Cookies Policy (together: the “Privacy Policy”) regulate how the company uses the information it collects about users of its services, including through the website (the “User”).

The information below is intended to help the User understand the company’s Privacy Policy. As detailed below, this Privacy Policy explains the information the company collects about Users, the purposes for which the company collects the information, how the company may use the information, which third parties the company may share the information with, and how the company stores and manages the information.

The information provided by the User to the company is subject to the User’s consent and will, and its provision is not legally required. The information will be stored in the company’s database for the purposes detailed in this Privacy Policy. The use of the website and/or the services offered by the company, including through the website, indicates the User’s agreement to this Privacy Policy and the storage and management of information in the aforementioned database. The use of the information in the database will be carried out in accordance with this Privacy Policy or in accordance with any applicable law for the purposes detailed below. This Privacy Policy is written in the masculine form solely for convenience and should be understood as referring equally to the feminine form.

1. What is Information?

In this policy, the term “Information” refers to any information collected by the company or provided to it by the User or on their behalf, during the User’s use of the company’s services, the website, or services contained within it, that can identify the User and is protected under the Privacy Protection Law, 1981 (the “Law”).

2. Information the Company Collects About the User

2.1. Identifiable User Information

During the use of the company’s services, the company may collect all or some of the following details:

  • Full name
  • Contact details – phone number, email address, home address
  • Date of birth, including whether the User is a minor or an adult
  • Location from which the booking was made
  • Citizenship
  • Details and purchase history of bookings made by the User on the website, including room booking dates, number of rooms, number of guests per room (children and adults), room type, bed type, offered price, arrival details, and final payment amount
  • User’s consumer preferences
  • Copy of the User’s ID card, passport, or another official identification document
  • Payment method details
  • Preferred language
  • Other information provided in response to communications with the company, including in online forms
  • Information on whether the User is bringing pets
  • Information provided in a consultation form related to spa treatments before beginning a treatment (both body and facial treatments)
  • Any additional information provided by the User or received by the company in connection with the User and their use of the website
  • Information collected through user surveys

2.2. In addition, while using the website, the company collects non-identifiable information about Users that does not reveal their personal identity, as detailed in the Cookies Policy in Section 10 below (“Non-Identifiable Information”).

3. Sources of Information Collection

The company collects information about the User from the following sources:

  1. Information provided by the User, including when purchasing services through the website
  2. Information received by the company regarding the services it provides, including at company hotels and through contact with the company via phone or email
  3. Membership registration for the company’s loyalty program
  4. When the User subscribes to the company’s mailing list (newsletter)
  5. Through the use of the website

4. Why Does the Company Collect Information and How is it Used? (the “Purposes”)

The company collects information about the User for the following purposes:

  1. To enter into transactions with Users, provide services, and fulfill the company’s obligations to Users
  2. To improve the company’s services and protect its business interests
  3. To contact the User, including for notifications regarding the company’s services
  4. To conduct statistical data analysis and share statistical or other information with third parties
  5. To analyze, research, and compile statistics
  6. To conduct user surveys
  7. To display and tailor advertisements to Users, including online ads based on preferences
  8. To analyze user profiles on the website for marketing purposes, including internet-based advertising
  9. To send promotional materials, product and service updates, offers, and discounts via electronic means
  10. For direct marketing purposes as defined by law
  11. For the company’s internal use
  12. To defend against claims, demands, or legal actions against the company or third parties
  13. To enforce the terms of use
  14. To protect the company’s legitimate interests
  15. To comply with any applicable law

Additionally, the company uses non-identifiable information collected through technological means for the operation of the website, to facilitate its use, for statistical analysis, and other purposes, as detailed in Section 10 of this Privacy Policy.

5. Who Does the Company Share Information With?

  1. The company will not transfer or disclose information to third parties, except as detailed in this Privacy Policy.
  2. Information shared with third parties will include only relevant data, within the defined and legitimate purpose of such sharing.
  3. The company may share information with third parties under the following circumstances:
  • Government Authorities & Law Enforcement: If required by law or court order, the company may disclose user information to government agencies or law enforcement.
  • Third-Party Service Providers: The company may share information with service providers offering management and operational services for its hotels, IT and security support, hosting services, payment processing, website development, survey companies, marketing agencies, legal advisors, and other service providers related to the company’s activities.
  • Legal Disputes: In cases of legal disputes, claims, or proceedings between the User (or a representative) and the company (or its representatives).
  • Business Transfers: In case of company mergers, acquisitions, asset sales, or similar transactions, including changes in website ownership or content.
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